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Plain and simple, your business writing is not about you. This is by far the most important axiom of any copywriter. The reason? Because you’re selling to other people and therefore what they need and want is much more important than you.
Now that you’ve researched your ideal customer’s pain points and buying journey, it’s time to build your marketing so it meets your prospects along the way. That means anticipating their questions and answering them exactly where they need to be met.
TOP 5 LANDING PAGES
for small business owners
Landing pages are conversation-starters: They introduce visitors to an offer, spark their interest, and convince them to convert. One truly spectacular landing page can take your business to the next level.
MOTIVATE FREELANCERS
with the right incentives
Why have we been writing so much about the freelance economy? Because it’s here and many of you are trying to manage teams that don’t work in the same building (or time zone) as you. That can be trying.
OPTIMIZING YOUR SITE
e-commerce needs SEO
Optimizing for search engines is one of the best methods for improving web traffic, but are you taking full advantage of this best practice? Have you optimized your site down to your purchase page?
VIRTUAL ASSISTANTS
find the best
Entrepreneurs are famous for running themselves aground from overwork while dawdling over how to find someone to help with their business. They often feel that they can’t delegate or don't have enough time in the day.
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